Ethio Telecom (telebirr)

For Ethiopia’s primary telecommunications provider and one of the largest operators on the continent, I led the Creative Direction and asset design for the market launch of the "telebirr" super app. This involved creating a cohesive visual language across various digital touchpoints to encourage mass adoption of mobile financial services. My work on the campaign assets and creative strategy was instrumental in the app reaching a milestone of 100,000 downloads within just the first two months of its release, establishing it as a dominant fintech platform.