Ethiopian Airlines

Working with the largest and most successful airline group in Africa, I directed a high-impact marketing campaign to drive adoption of the newly launched Ethiopian Airlines mobile app. I was responsible for the end-to-end production of a national TV commercial and the creation of a comprehensive suite of social media assets. While the initial goal was set at 10,000 downloads within a 60-day window, the campaign successfully delivered over 60,000 downloads, exceeding the target by 600% through strategic visual storytelling and conversion-optimized design.